BRAND DESIGN FOR A PHARMACEUTICAL COMPANY
PGENius is a web-based tool which translates the genetic profile of a patient into a format that the treating physician can understand.
It translates the patients genes into personalized drug recommendations.
PGENius identifies DNA variations which will lead to a dysfunctional or non-functional enzyme that will not metabolize the drug of interest.
PGenius uses predictive analytics and serves as a tool for physicians and other healthcare professionals.
How the logo was designed
We combined 2 elements to create a logo – the pill and the DNA spiral