100 Guerilla Marketing Tactics

1. Use an unconventional medium

Using an unconventional medium can help you get noticed. Try putting up a postcard in the building window.

2. Make it easy to copy and share

You mustn’t give away all the information in your message or product giveaway. Instead, provide only the information that can be easily copied and shared. For example, if you are giving away a free e-book, allow people to copy it in PDF format and have it available online.

If you are giving people a coupon for freebies or discounts, then you need to make sure that the coupon is available for everyone. If someone else has started printing these coupons, then link your website so that people can continue using your coupons indefinitely.

3. Use something funny as a logo

A funny idea can make people laugh and smile. If you have a business that attracts customers with promises of positive results, use humor to attract the attention of people looking for products like your own. For example, if you are marketing a weight-loss program, show an overweight man struggling to fit into regular clothes in your logo. This will attract attention from people who are interested in losing weight.

4. Use a celebrity endorsement

Using a celebrity can give your product or service an edge. For example, if you are promoting an online business training program, use the name of a prominent person to attract attention. A well-known someone can give credibility to your offer.

5. Be original in your approach and offer people something different

People feel they want something new and exciting for their money. If you are marketing products and services that others are selling, then be unexpected by offering something that is not typically offered by other businesses.

You can be innovative in your ideas. You can use the other companies’ ideas to your advantage by inserting yours into the mix. For example, if you are selling an e-book, include a section that talks about other books that you have written. Do not focus just on your product or service. Make sure that you show people how you are different from others and how they will benefit from your products.

6. Create an incentive for sharing

Give someone an incentive to send information about your product or service to their friends. This can help you build a loyal customer base. For example, if you are selling a weight loss program, give away a free bonus if someone refers you to new clients. This can be done by signing up online through your website. Your new customer should get something in return when they refer other people to you or purchase products from you.

7. Offer something for free

Giving something away for free can create an emotional connection between the potential customers and your company. For example, if you are selling a weight loss program, give people a sample or trial of the product before they make the actual purchase. This will allow them to know more about what they are buying. It will also allow you to get feedback from your customers. Be prepared to act on this feedback as you can use this information to improve your products or services.

8. Put up a billboard

You can put up a billboard in an area where you want to reach the most people. This is an effective way of getting your message across. For example, if you are selling diet supplements, you can put up a billboard in the city center where many people pass by every day. This kind of exposure is very effective and it will not cost you much either.

9. Put up a website

You can promote your product or service on the Internet by putting up a website. You can use this site to inform people about your services and products. The Internet is a great way of getting your company noticed and generating leads. It is also safe and secure as people can see the company’s information without having to visit their office in person.

10. Make a video that offers free information

You can make a video and offer free information to people who are interested in your product. The video will be posted on the Internet to attract attention. You can use this type of advertising to create an awareness of your product. It will help boost sales and you will get more return for the money you invest in the campaign.

11. Use Q&A’s

You can ask questions on your website and post answers. These are called Q&A’s and you can use them to increase your sales. For example, if you are selling a weight-loss program, you can answer a few questions about this program on your website. This will give people an opportunity to read about it and know more about it before they invest.

12. Give away free samples of your product

You can offer free samples of the product that you are promoting to any customers who need convincing that the product is good enough for them. You can also include samples of your free e-book or brochure when you send it to your current customers. Provide them with a unique code to access your website where they can download the information you sent them.

13. Use banners in the form of pop-ups

You can use pop-up ads on your website. This is a type of banner that will appear on the screen of people who visit your website unless they close it. You can use pop-ups on your website to present people with information about your products and services. You can also use them to offer free information as a way of getting people interested in what you have to offer.

14. Ask for referrals

You can ask customers if they know anyone else who may be interested in the kind of product or service you are offering. For example, if you are selling weight-loss programs, ask customers if they know anyone who is struggling with their weight. You can offer them a free trial so they can try your solution for free. They will be more likely to refer the person they met to you.

15. Encourage people to leave testimonials about your product

You can encourage people to leave testimonials about your product on social media. This will help boost sales and attract more customers too. You can offer a free trial of your product if you have one as well as the opportunity for the person leaving a testimonial to become an affiliate of yours. You can earn revenue by giving them a commission in return for referring customers to you.

16. Sponsor people to take part in a promotional event

You can sponsor people to take part in promotional events and related activities. For example, if you are selling weight-loss programs, sponsor someone to run a marathon for charity. This will help promote your company and its products at the same time. You can give participants information about your product at the event too and they may become customers if they are interested in what you have to offer.

17. Start your blog

You can create your blog to write about the products and services you offer. For example, if you are selling weight-loss programs, you can write about different ways people can lose weight. You can offer sound advice and provide helpful tips. People will respond well to this as you are offering them help with something they are struggling with too. People will also recommend your blog if they appreciate the kind of content you have to offer.

18. Start your newsletter

Start a newsletter that can be sent out to all of your potential customers. This newsletter can contain information about the products and services you have to offer. You can also use it to create a list of people who are interested in what you have to offer. Then, you can use this list for future promotions.

19. Use direct mail advertising

When sending promotional materials to your potential customers, you can use direct mailing services. It is an effective way of promoting your products and brand awareness in the community.

20. Research on your competition

If you want to increase your sales and conversions, then you need to know your competitors. Investigate why they are successful and what is their strategy, especially when it comes to marketing. You can also consider acquiring data on their success rates, conversion rates, and strategies. When you know all these things, you will create better products that are more likely to be successful, which will, in turn, lead to higher overall sales for you and your firm.

21. Sponsor events

If you want to promote your products and brand awareness, then you can sponsor some events. You can sponsor a local charity event in your community and market your products through this partnership. If you are sponsoring the event, then make sure that it is an event that is attended by the specific kind of people that you are trying to reach. Sponsoring this kind of event will help push your brand and products to the right audience.

22. Use social media sites

You can use social media sites to generate traffic to your website. You can post a link on Facebook, Twitter, or other websites that have many potential customers. This will drive more people from the site to your page. You can also get in touch with potential customers through these sites to get them interested in the products and services you have to offer.

23. Run ads on social media

You can use social media sites to advertise your products and services. You can post a banner or other form of an advertisement on the sites you are active in. You can also create a blog that will feature useful information related to your products and services. This is an effective way of getting your name out there and creating interest in what you have to offer. People who read about it will become interested in the product or service you have to offer.

24. Ask for opinions

You can use surveys to ask people their opinions and more importantly, their buying habits. You can learn what they want to know about your brand and products. You can also learn about their purchasing habits and then create value-added information that will help boost sales.

25. Use marketing tools

You can use marketing tools such as email marketing or social media advertising to market your business. You can reach many potential customers in a short period by using these tools. This will help you rise in the ranks and increase sales.

26. Run an ad in the local newspaper

You can use local newspapers to market your products and services. You can advertise your business and its products through these papers as well as through other media outlets such as radio, television, and websites. You can also place ads on community forums where people discuss various topics or issues that interest them. This is one of the most effective ways of marketing your business when you are trying to attract new customers to your brand.

27. Create your brand

You can create a personal brand for your business and increase your profits in the process. You need to put yourself out there and be visible to people. This will help you develop authority in the industry as well as the business world at large.

28. Submit your products in an online store

You can market your products through online stores. You can join these stores and submit product information about what you have to offer. You can also view how your product is perceived by other customers.

29. Make a list of the people who are most likely to purchase your product

When you are marketing your products, you need to focus on certain demographics. You can use this knowledge when creating and marketing your products so that people of these demographics will be more interested in buying them. For example, if you have been selling products that promote weight loss and inflammation, then focus on women who are also interested in diet and health issues. You can also focus on overweight people who are also looking for weight-loss strategies.

30. Run a Facebook ad campaign

You can run a Facebook ad campaign for your product or service. Facebook is one of the most widely used social media sites, so running an ad here is an effective way of reaching a lot of people in a short period and increasing your sales.

31. Use video marketing

You can market your products through video advertising. Video marketing is one of the most effective ways of showing people how useful your products and services are. This is because people get to see for themselves how the product works and what it does to solve the problem. It is also effective because it lessens barriers between you and your potential customers, so they will feel more comfortable reaching out to you if they want more information on the product or service.

32. Focus on the quality of your work

When marketing your products and services, focus on the quality of your work. This is because people may not use your service or buy from you if they feel that you are not that good at what you do. If the quality is not there, then people will be less likely to buy from you because they know that things may go wrong, and they may not be able to rely on your firm for help.

33. Create artwork for your products

Make sure that there is artwork available for your products and services. People prefer to use items that look good and are aesthetically pleasing to the eyes. This is one of the reasons why Apple has been successful in recent years. The company’s phones, laptops, and other products are designed with aesthetics in mind so that people will have the desire to purchase them when they see them at an Apple store or online. The same principle can be applied when creating artwork for your product or service.

34. Train your staff

Ensure that staff members are well trained in your product or service. If they do not know how to sell and market it properly, then you will have problems with your business. You need to train them on how to present yourself and what the product is all about so that they can sell it properly. The employees should also be knowledgeable about pricing and the pricing structure so that you can get the best value for money from them when they sell the product and services.

35. Develop a social media strategy

You must develop a social media strategy when it comes to marketing your products and services. It is one of the most effective ways of getting your name out there in the digital environment. You need to create pages on Facebook, Twitter, and other sites where people discuss various issues related to your industry or business. You also need to promote these pages through other sites so you can attract more visitors. People are likely to follow you on these sites if they see that you have interesting stuff to say and offer.

36. Create different ads for Facebook and other sites

You need to create different ads that you can use on social media sites like Facebook. You can write something different for each ad so people will have an idea about what your products are all about. You will gain more interest in this way and this will lead to more sales.

37. Use quotes in your marketing materials

Use quotes in your marketing materials to get people interested in what you have to offer. Quotes are a popular way of marketing products and services. For example, you can use quotes from famous people who have been successful in the industry you are in. You can also use quotes that talk about your product or service. This is an effective way of getting people invested in what you have to offer and helping them consider buying your products or services.

38. Create infographics

Use infographics to help promote your products and services. Creating an infographic helps you get people interested in what you have to offer. You can use these graphics to show how your product works or what it can do for people. This is a very modern and popular way of marketing your products and services, which is why you will tend to see more of these materials appearing online.

39. Run a contest on social media sites

You can run a contest on various social media sites to generate interest in your company and products. This is an effective way of getting more people to know about your brand. As long as you have various prizes that are appealing to the public, then they will be more likely to participate in the contest.

40. Offer a promotion or discount on your site

If you want more people to buy your products and services, then you can offer promotions or discounts on them on your website. When people visit the page, they will see the promotions and discounts that are available at the time. This is an effective way of generating interest in your brand and products. You can also use this to entice people to visit your site and hopefully purchase what you are selling.

41. Create content that is relevant to your field

You need to create content about products and services that are relevant to your field. This allows you to reach potential customers who may be interested in using what you have to offer. You will have more success with the content you create if it is specific to your field, especially if it is related to the needs and problems of your target market. The more specialized you make the content, the more people will be interested in what you have to offer.

42. Run promotions

If you want to increase sales and expand your business, then run promotions that are valuable to your target market. This is because people who shop at different stores tend to buy products that are appealing and useful to them or their families. These kinds of packages are a good way of marketing your business because they will attract more visitors to your store. You can also use coupons and other forms of discounts to entice new customers to come in and buy what they need. As long as the promotion or discount is valuable and competitive, then these offers will work to increase sales.

43. Advertise on radio

Radio is one of the most effective types of media for advertising products and services. People tend to listen to the radio while they commute or while they work, so you can reach them through these mediums. You can also advertise on the local radio station where your business is located. This is an effective way of reaching potential customers who may want to buy your products and services. It is also effective because it allows you to get your message in front of people who are actively listening, which makes them more apt to hearing what you have to say and buying what you are selling.

44. Use banner advertising

You can use banner advertising to advertise your products and services. You can post these banners on popular websites that attract a very large number of visitors. This is one of the most effective ways of reaching potential customers, especially if you have a clear message to get across about what you are selling.

45. Offer free shipping

When people are buying things online, they like to receive free shipping. It is an extra incentive for them to purchase the item from your online store. When this happens, they will be more likely to purchase the item because they are getting free shipping on top of whatever price you are charging for it. You can make this offer even more attractive by offering a coupon code.

46. Offer a trial period

You can offer free trials of your product or service to potential customers so they can test the quality and see if the product or service they have bought is what they need. This is a good way of promoting your products because you will reach potential customers who are interested in trying out the product before they buy it. It also helps you market your brand and business since people will know about it and possibly consider buying more products from you after the trial period has ended.

47. Advertise in magazines

Magazines are effective ways of advertising your business. You can advertise in the local paper or you can promote your business with free ads in magazines that are circulating in your area. This is a good way of getting more customers interested in what you have to offer. People will be more likely to see the advert if it is placed in a magazine that they are likely to read.

48. Feature pictures and testimonials

You can feature pictures and testimonials on social media sites like Facebook or Twitter so people will see other people who have experienced similar problems with your products and services. This will make them want to contact you for more information about what your products can do.

49. Create a video with tips

You can create a video with tips on how to get the best use out of your product or service. These videos can be shared on social media sites like Facebook and users will be more likely to watch them if they have difficulty using the product or service. You can also promote the video on various websites so that people can see it without going through your website first.

50. Use Pinterest to market your products and services

Pinterest is an effective way of marketing your products and services. Pinning your offerings on Pinterest helps you generate attention because people tend to explore more than they do on other social media sites like Facebook. Therefore, you should create the product images in high quality so that people will be more likely to repin the image.

51. Advertise your products on TV

Buy ads on local TV channels so that you can reach potential customers who may be interested in your products. These commercials are effective because they show the product in action. People will be able to see just how it works and what it is all about when they watch the commercial.

52. Use a webinar to help your business

A webinar is a very effective way of advertising your products and services. You can use this type of marketing to help you get more people interested in what you have to offer. This is because people will be able to participate through the webinar if they want to. As long as you have interesting things to share with them, then they will be more likely to take part in it and it will help promote your business.

53. Use a pop-up ad to get people interested in your products

You can use a pop-up ad to get people interested in your products. This is another effective way of marketing because it gets the attention of potential customers who may be interested in what you have to offer.

54. Promote your products through pamphlets

Promote your products through pamphlets that you hand out on the street. People will be more likely to take the pamphlet if it is free. This will help you build interest in your brand and products. You can use this ad tactic to reach people who may be interested in what you have to offer.

55. Focus on creating an exceptional customer service experience

When people are buying from you, they tend to trust you more if they have a good customer service experience with you. They will see that your products are of high quality and that you know how to deliver on your promises. Having a good customer service experience is an effective way of attracting new buyers and keeping the shoppers who have already bought from you coming back for more. It also helps you market your business because people will be more likely to share their good experiences with others.

56. Be consistent with your marketing

You need to be consistent with the way you market your products and services if you want to improve sales. This means that you should do it the same way every time and regularly so that people will keep coming back for more. You can update information, such as new products, regularly so that people will be more likely to see what you are selling.

57. Offer something for free with your product

Offer something for free with your product so your customers will want to buy it. If you give away a coupon or a special discount code, then people will be more likely to buy the product from you. This is a good way of marketing because you will attract new customers and help retain those who are already buying from you.

58. Use a promotional code or coupon

Use a promotional code or coupon that you can give to existing and potential customers. This is one of the most effective ways of marketing your products because people will be more likely to buy if they get a discount or free shipping when they purchase your offering. You can also use this as an incentive for them to buy from you.

59. Promote your business with flyers and brochures

You can promote your business with flyers and brochures that explain the benefits of using your products and services. This is an effective way of getting people to notice what you have to offer and why it is worth their while to buy. They will be more likely to exchange money for what you are selling if they see that it works well for them.

60. Reduce your price so you get more business

You can reduce the price of your product or service so that customers are more likely to buy from you. This is a good way of attracting potential customers because they will be more likely to buy what you sell if it is less expensive. It also helps you to increase sales because people are going to be more likely to buy what you are selling if they see that it works well for them.

61. Use a checkout page

Use a checkout page on your website so people can pay for shipping and handling. This way, you can get more sales and improve your marketing efforts.

62. Use word of mouth to generate interest in your business

You can use word of mouth to reach potential customers who may be interested in what you have to offer. This is a good way of getting the word out about your brand and products or services because it allows you to reach people who may not otherwise be able to hear about it.

63. Create graffiti artwork to promote your business

You can create graffiti artwork to promote your business. This is a good way of reaching out to potential customers because they will see the art in their surroundings and be able to connect with it. They may be more likely to visit your website or shop in your store because they are interested in what you have to offer.

64. Set up a flash mob to advertise your business

Set up a flash mob to advertise your business. This is a good way of gaining attention because people will see what you have to offer and be more likely to talk about it. You can also use this tactic when people are gathered so that you can get more attention for your business.

65. Get stickers and posters to promote your products

Get stickers and posters with your logo on them to advertise your products and services. This is a good way of attracting people who may consider buying from you because they will be more likely to have a sticker or poster on their car when they are driving around town. It will also help you promote your business because people will see it can work for them.

66. Treasure hunts to advertise your business

You can use treasure hunts to advertise your business. This is an effective way of getting the word out about what you have to offer because people will see the pictures and be more apt to talk about them. They are likely to take time out of their day to visit your area and get the treasure you have hidden there.

67. Create a cartoon character to advertise your business

You can create a cartoon character to advertise your business. This is an effective way of getting people interested in what you have to offer because they will see that the cartoon character is helpful for them. They will be more interested in buying from you because of how useful it is for them. This type of tactic also helps you promote your brand and logo because people will be able to see how important it is for them to purchase from you.

68. Create a coupon holder

Create a coupon holder and attach it to your products or services. This will help people remember you and help your marketing efforts because they will be more likely to buy from you when they see the coupon. They will be more apt to give you their money if they see that you are offering them something for free.

69. Use a photo booth at your shop to advertise your business

Use a photo booth at your shop so people can take pictures of themselves with what you have to offer. This is a good way of marketing yourself because people will want to share their pictures on social media sites like Facebook and encourage others to go and visit your shop. This will help you reach the people you are trying to reach and get more people interested in what you have to offer.

70. Send gift coupons to potential customers

Send gift coupons to potential customers so they will be more likely to visit your website. This is a good way of marketing because it gives people an incentive to buy from you and helps you reach more people. You will be able to get in touch with them later on and ask them to sign up for your newsletter or buy from you again.

71. Reward the people who are loyal to your business

You can reward the people who are loyal to your business by offering them special items or discounts. This will help you market yourself and get more customers. It will also help you retain the customers that you already have because they will be more likely to continue buying from you if they know that they get something in return.

72. Put up speaker boxes at your store

Put up speaker boxes around your store. This is an excellent way of marketing yourself because people will be able to hear about what you have to offer while they are shopping. You can use this type of tactic on the streets and other places where people are gathered. You will be able to reach a lot more potential customers when you do this.

73. Get an agent to promote your business

Get an agent to promote your business so you can reach more people. Your agent will be able to promote you and get more people interested in what you have to offer. They can share information like the products and services that you have for sale on social media sites like Facebook and Twitter. This way, you can reach a lot more people and increase your chances of making a sale.

74. Talk to other business owners

You can talk to other business owners so you can get their ideas on how you can promote your business. They can help you by letting you know what is working for them and what isn’t. You will be able to reach more people when you do this because the person you are talking to will share the information with others as well. You will also learn about the latest trends in your industry as well so that you can incorporate them into your marketing plan.

75. Catch the attention of passersby with your merchandise display

This is an effective way of using signage in your business because it allows you to get more customers to notice your products. It will also help you advertise your business because people will see that you are offering items for sale in front of the signs. You will also be able to target specific demographics with the signs and merchandise display.

76. Offer discounts to those who sign up for your newsletter

Offering discounts to those who sign up for your newsletter is a good way of marketing yourself because people will be more likely to sign up and buy from you. This is a way that you can reach potential customers who are interested in what you have to offer and get the word out about possible new products or services you may have soon. It also helps you create more loyalty with the customers that you already have so that they will continue to shop with you.

77. Offer a loyalty program to those who shop with you often

You can offer a loyalty program to those who shop with you often. This will help you get more sales and improve your marketing efforts because people will be interested in what you have to offer when they are trying to earn free products from you. They will be more likely to buy what you have on sale if they see that it is worth their while and they can earn discounted items for free by shopping with you.

78. Encourage people to buy from you in your store

You can encourage people to shop with you by offering the best deals on new products. This will help you get new customers and retain the ones that are already shopping with you because they will be more likely to continue buying from you if they have a good experience with your store. It also helps you create loyalty with the customers that are already shopping with you because they will be more likely to continue shopping there and buy good stuff at lowered prices.

79. Showcase your products in the media

You can showcase your products in the media because it will get people thinking about them. This is a great way of getting more sales because it will help you get more customers and better opportunities for free advertising. It also helps you promote your brand and products or services because people will be more likely to see them where they are being advertised.

80. Create a creative business card to promote your business

Create a creative business card to promote your business. This will help you get the word out about what you have to offer and help you reach more people. People will be more likely to talk about it because it is an interesting way of marketing yourself. It also appeals to people who like original items so you will be able to reach a wider range of customers when you decide to use one in your marketing efforts.

81. Design a website that targets multiple demographics

You can design a website that targets multiple demographics. This is a great way of marketing because it will help you get more customers and better opportunities for free advertising. It also helps you promote your brand and products or services because people will be more likely to see them where they are being advertised on the sites.

82. Have a search engine optimized site so people will find you

You can have a website that is search engine optimized so people will find you and be able to see what you have to offer. This is a good way of marketing yourself because it will help you reach more people. People are going to want to learn more about you because of the way your website is set up and what they see there. It also helps your business to grow because more people may become interested in what you have to offer from them scouting around the internet

83. Reach out to social media influencers

You can reach out to social media influencers so they will mention your brand and products on their website and other forms of media. This is a good tactic for marketing because it allows you to reach more people who may not have otherwise been interested in what you have to offer. It also helps you create more loyalty with your customers because they will be assured that you are worth the money they spend on your products or services.

84. Create a website that is easy to navigate and appealing to customers

You can create a website that is easy to navigate and appealing to customers. This is a good way of marketing yourself because it allows you to reach more people and get more sales. People will be able to find what they are looking for on your site when they search for it and will be able to learn more about you as a business owner. It also helps you promote your brand because people will be able to see how much work you put into your company.

85. Get a podcast for your business

You can get a podcast for your business so you can reach more people. People will be more likely to talk about it because it is an interesting way of marketing yourself. It also appeals to people who like original things so you will be able to reach a wider range of customers when you decide to use one in your marketing efforts.

86. Send free products to influencers and ask them to promote your business

You can send free products to influencers and ask them to promote your business. This is a good tactic for marketing because it allows you to reach more people who may not have otherwise been interested in what you have to offer. It also helps you create more loyalty with your customers because they will be assured that you are worth the money they spend on your products or services.

87. Advertise on toilets
88. Advertise on footpaths
89. Advertise on stadiums
90. Advertise in parks
91. Advertise on garbage bins
92. Advertise on public transport
93. Advertise on public benches
94. Advertise at coffee shops and restaurants
95. Advertise on windows
96. Advertise in a hotel lobby
97. Advertise in a bar/club
98. Advertise in a school hall
99. Advertise in an office building
100. Advertise on the ceiling of a train/bus